Yes, Facebook Ads Can Be More Effective Than TV. In France. As - TopicsExpress

Yes, Facebook Ads Can Be More Effective Than TV. In France. As measured by Kantar Worldpanel, every euro spent on Facebook returned 2.74 euros in additional Coke sales. That was 3.6 times better than the ROI attributed to TV ads. In all, 27% of incremental sales Kantar attributed to the campaign came from Facebook, but only 2% of the cost, said Tony Evans, head of vertical measurement for Facebooks Europe Middle East and Africa region. Full piece here: adage/article/digital/facebook-roi-beat-tv-france/292055/

عـــــااااااجل من مصلحة الطب الشرعي

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(Sorry for the repost. Somehow it got deleted, so I had to rewrite