You guys always listen to my membebel I HATE TRANSACTIONAL MARKETING POLICY and preferred RELATIONSHIP MARKETING... so please allow me to elaborate further ... Transactional marketing and relationship marketing a two different approaches taken by the marketers for the marketing and promotion of the organizations products and services, but the main difference between these two approaches is; transactional is wholly concerned about the promotion and selling of the product with little or no concentration over customer value and satisfaction, and try to make new customer every time, on the other hand relationship marketing is all about building and maintaining the long-term customer relationships, creating a sense of loyalty by providing the valued product and services for mutual benefits. CRM is a technology-based system of marketing (yang sekarang Imanan Kamila tengah handle hehe..) where organizations come into contact with their long-term customers, and organizations try to provide their customer with valued product and services. Satisfied and customer promotes the organizations name and could also get the referrals. Organizations with who has a relationship marketing approach doesn’t really have a threat of their customer switching to the competitors and have a competitive edge over rivals. So with the implementation of CRM system within the organizations, firms have to face a little bit of problems with their marketing strategies and operations but in a longer run it provides a substantial growth in the revenues and lower the expenses occurred on creating new customer each time, and organizations enjoy growth in profits each year, because its been said that 80% of the organization’s business comes from 20% of the customers, those customer who are repurchasing (Satisfied customer). We start slow but I am optimis that we will hit back with a bang In Shaa Allah. Have faith guys. Rump SShakersz, Rahmat Dhany, Onez Nunez, Nurreth Seth, Red Adia, N.h. Noh, Muzammil Mahmood Yahya, Asniera Jasni, Mohd Faris Mozarella, Matnor Wazza, Mohd Halim Suardi, Wan Muhd Syafiq, Mosh Mallow Btw - I rather tell the truth and have people hate me than tell lies and have people love me.
Posted on: Thu, 10 Apr 2014 13:22:06 +0000
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