You must read this! Brookstone students are making memories, while building an incredible future! Hi Deana, Hope your weekend has been nice! Connie ---------- Forwarded message ---------- From: Maria Reed Date: Sun, Dec 14, 2014 at 9:54 AM Subject: Brookstone Sports Marketing Wins 1st Place To: Manning Weir , Connie Mansour , Brian Kennerly The Brookstone entertainment and sports marketing class traveled to Atlanta on Friday, December 12th to compete in the Atlanta Hawks State Sports Marketing competition. It was a very exciting event with over 1,300 students in attendance from 54 schools across the state. Brookstone students Eddie Bridgewater, Mikayla Pyle, Will Yeiser, Cane Blankenship, and Preston Campbell, took the court to deliver a dynamic presentation, while Wright Eggena used his Cougar Live experience to run the presentation from the Hawks production truck. The sports marketing team was tasked with creating three innovative products for the Hawks retail shop, along with a marketing and social media strategy to launch and promote the new products. Each team member spoke to the 1,300 person crowd, as well as a six member panel of judges consisting of Hawks executives, CEO and co-owners of the Hawks franchise, along with members of the media and press. The Brookstone team showcased the products ranging from Headphones and Hawk Sauce, to Tshirts, analyzing the market share, growth potential, and utilizing an app to create a more engaging user experience. The Brookstone team was wearing a mock up of one their products, a Tshirt design, and when Eddie, Preston, and Cane began to throw a few of the Tshirt samples into the audience, it was clear by the screams from the fans that the design was a success. Upon finishing the presentation Eddie Bridgewater asked if there were any questions and many students and teachers in the audience wanted to know more about the products, app, and strategy. While the judges tallied up the scores another competition took place, a live social media strategy competition to come up with an idea to obtain more voters for the #NBAballot. Teams had 30 minutes to come up with an idea, illustrate it, and be able to present live. Three schools were chosen as finalists with Brookstone being in the lineup. After the live demo Brookstone took second place. With the final scoring complete, Hawks judges began to announce the winners of the overall sports marketing competition. Brookstone school took 1st place in the Atlanta Hawks State Sports Marketing competition. As the winning school, one of the products from their presentation will be developed and launched in the Hawks retail and online shop. Brookstone walked away with not just one, but two awards this year!
Posted on: Mon, 15 Dec 2014 12:29:03 +0000
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