by Dave Hollander, Online Marketing Manager Unless you were trapped under a full-size SUV in 2013, you’ve heard by now that your vehicle detail pages play a critical role along a customer’s path to purchase. The experience a visitor has on a VDP can go a long way toward making or breaking the potential connection a shopper feels with a vehicle, and in turn, your dealership. But your VDPs can’t do it alone. They have a trusted inventory-merchandising sidekick— your Vehicle Search Results pages. The VSR is to the VDP as Robin is to Batman, Jon is to Ponch, Stimpy is to Ren, Silent Bob is to Jay or Butthead is to Beavis. (I could do this all day) They may not be the headliners, but their cohort would be a lot less popular without them. So we made sure that the VSR shared center stage with the VDP in our recent Inventory Shopping Experience Study. We sat down with real in-market car shoppe...
Posted on: Tue, 21 Jan 2014 23:49:29 +0000
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