dunnhumby announces partnership with SkyIQ in the UK; designed to - TopicsExpress



          

dunnhumby announces partnership with SkyIQ in the UK; designed to help brands create more relevant and effective TV advertising. Currently in pilot stage with some major UK brands, the partnership will focus on working with leading Fast-Moving Consumer Goods brands who invest significantly in TV, helping them better understand the effectiveness of their TV advertising investment and its impact on sales. thedrum/news/2014/05/11/fmcg-brands-drill-tv-ad-accountability-following-sky-iq-dunnhumby-partnership
Posted on: Tue, 13 May 2014 16:30:21 +0000

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