eMail Marketing Manager Location: Israel Department: Marketing Email Marketing Manager Responsibilities: Manage our database and email campaign sent to it. Develop a testing strategy to continually optimize email performance, from delivery to purchase. Identify, test and implement new opportunities to improve conversion and customer satisfaction via email communications. Manage and optimize the design, content and layout of all email communications. Analyze and monitor the performance of email initiatives Maintain email best practices including browser/client compatibility, appearance of subject lines, use of images etc Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance (e.g. CAN-SPAM). Requirements: Experience in implementing and optimizing email campaigns, working with different ESP systems, working closely with design and marketing. Experience from forex or binary option company - big advantage Performing analytic to monitor end-to-end campaign performance. Excellent project management, time management and problem solving skills. Strong initiative. Solid understanding of email delivery and deliverability issues. Solid communication and presentation skills.
Posted on: Wed, 26 Jun 2013 21:38:50 +0000
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