jump in the design ... people for smarter cities The very best of design combines aesthetic beauty with vibrant thinking and powerful solutions. I love the “People for Smarter Cities” project by IBM and Ogilvy because it truly brings that combination to life. The goal is to help cities all over the world get smarter (check out the details/interactive element here) and to spread the word, Ogilvy created functional outdoor advertising. A bench, a shelter, a stair ramp — I love the bright colours and most of all, the brilliant concept. It proves that advertising need not be flatly slapped on our buildings but rather, serve an actual purpose in urban life (and hopefully be a bit beautiful too)…
Posted on: Sun, 01 Sep 2013 10:56:19 +0000
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