more coverage on what my team works on. What I would say is that we need a true revolution here, if you will, around brands, Mohan said. We need to make brand advertising just as measurable as direct-response advertising has been with things like impressions, clicks, and conversions. To that end, Mohan says the company is investing in new ways to show brands how consumers changed their perception or behaviors after seeing a video ad on YouTube. As an example, he talked about a campaign Oscar Mayer ran on YouTube, where Google was able to show Oscar Mayer how many of the people who saw their ads later searched for the company on Google. The ability to use Googles search results as an analytics tool was also touted during YouTubes big pitch to advertisers last month.
Posted on: Thu, 22 May 2014 15:45:36 +0000
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