ow.ly/lRooD 5 Reasons Why SMS Marketing is Smart for Small Businesses If you’re a small business owner, you’re probably no stranger to the vast array of digital resources at your disposal for connecting with current and prospective customers. Unquestionably, the advent of smartphones and tablets has delivered what are now the most powerful tools in the marketing arsenal of many small businesses. Correspondingly, the value of SMS marketing has become equally as apparent. SMS, which stands for “short message service,” is regarded today as an indispensable resource within the mobile marketing ecosystem. And if you’re not yet tapping into this immensely valuable resource, there are (at least) 5 compelling reasons why you should get off the fence and into SMS marketing. 1. Your message will be read in minutes With a 90% (or better) average open rate, text messages are far more effective than email notifications when communicating with customers, particularly when time is of the essence. Most text messages are read in fewer than 5 minutes after they’ve been received. As a result, you can count on text messaging to effectively deliver short, time sensitive communications, appointment alerts, or expiring promotional offers. 2. SMS marketing builds brand loyalty Studies show that nearly three-quarters of smartphone users are now interested in loyalty programs accessible from their handsets. Since 95% of all mobile phones now have SMS capabilities, it’s understandable why so many businesses now view SMS marketing as being perfectly suited for engaging customers with loyalty program offers, rewards updates, or other relevant account details. 3. SMS marketing is surprisingly easy According to mobileStorm, a veteran industry-leading provider of email, mobile, and social communication tools, small businesses can quickly, easily, and economically implement mobile campaigns and “spin their database into gold.” With the right tools in place, anyone familiar with...
Posted on: Mon, 10 Jun 2013 00:05:12 +0000
Trending Topics
Recently Viewed Topics
© 2015