ow.ly/ociSC 3 Powerful Ways to Grow Your Online Reach (You may have Resisted) Growing your online reach allows you to grow your brand, authority, and profits within your market. Every website owner should understand that an increase in qualified traffic will directly convert to an increase in their business opportunities. Unfortunately, many site owners become stuck in the mindset that free options are the only cost-effective methods for their business. Haven’t they ever heard the saying, “You have to spend money to make money”? The free traffic and marketing methods reduce the operational cost but add up when considering the amount of time one would need to invest in order to see significant results. Paid methods and those requiring a decent investment, on the other hand, can cut through the chatter and allow your business to overcome the competition because so few others are willing to take the risks. The following are three different ways to grow your online reach – these are the ones you’ve most likely resisted, the most, until now… 1. Pay-per-click Advertising Pay-per-click advertising delivers near-instant results the moment that your ad campaigns reach approval. Pricing will greatly depend on the platform you choose but it truly comes down to your usage of keywords and whether you are ready and optimized for the ad traffic. A small investment into a PPC campaign can provide the following benefits: Agile research and development based on visitor response and tracking Keyword optimization based on high performing ads (then recouped into other campaigns) The ability to test products and services without committing to large marketing campaigns If you were to place a monetary amount to your time it will be revealed that it could be a logical decision to choose PPC advertising because the time it takes to create content, network, or build links may be immensely longer than handing over funds for an advertising campaign. Additionally,...
Posted on: Fri, 23 Aug 2013 11:52:16 +0000
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