멜번의 커피/카페 문화 - 왜 스타벅스가 살아남지 못했는지 “If you had walked into a Melbourne cafe five years ago and asked where your coffee had came from, most baristas — if they even had one — would have struggled to answer that question. Now they can tell you where a bean was sourced from, when it was harvested, when it was roasted, maybe even who roasted it. Those are all indicators that a cafe really cares about the provenance of their coffee.’’ “People are buying better beans to brew good coffee at home instead of going to the supermarket and buying something pre-ground, which was probably what was happening most of the time five years ago. It means when they go out (to a cafe), they’re expecting the same quality experience.’’
Posted on: Sat, 23 Aug 2014 06:35:19 +0000
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