1) Regional K-Mart stores are selling a specific shirt for $9.99. This method was selected because store managers believe that customers react better to these types of prices. This type of pricing may be categorized as: price leveling price discrimination odd-even pricing prestige pricing bait pricing 2) Which of the following is not a marketing objective? product objectives price objectives channels of distribution objectives promotion objectives technical design objectives 3) Which of the following acts deals with deceptive advertising, selling practices, and deceptive pricing? The Federal Trade Commission Act The Clayton Act The Sherman Anti-Trust Act The Anti-Advertising Act The Magnuson-Moss Act 4) The use of a name, term, symbol, design, or a combination thereof that may or may not be registered is called: a brand name a brand a trademark a copyright a patent 5) Packaging includes: protection product identification containment promotion All of the above 6) Which of the following are products used to produce other products? Specialty goods Convenience products Emergency goods Industrial products Consumer products 7) When a consumer experiences cognitive dissonance, they: may seek additional information to confirm their decision. may be experiencing uncertainty about their purchase decision. may purchase another product next time. may have doubts that lead to tension. All of the above. 8) Transportation provides which of the following utilities? possession utility place utility time utility 1 and 2 None of the above 9) Which of the following is not a step in the five-step marketing research process? Problem definition Interpreting the data Solving the problem Analyzing the solution Writing the proposal 10) A majority of small companies may use outside research specialists depend on sales people or managers to conduct the research they do usually do not have separate marketing departments can afford a reliable and dependable marketing information system All of the above 11) Which of the following is not part of the marketing mix? promotion price planning product channels of distribution 12) Reciprocity means you buy my product and Ill buy yours Ill buy from you no matter what either buy from me or Ill ruin your products name buy from me and Ill give you a discount None of the above 13) When designing a research study, the researcher must make sure that the study actually measures what it is supposed to. This is known as: sampling reliability observation validity continuous study 14) Which of the following is the worst choice when transporting a product such as stones? truck rail air water All of the above are poor choices 15) Failure of a new product is usually caused by all the following except: poor timing bad execution of the marketing mix existence of protocol too small of a target market poor promotion and display 16) John wants to figure out the mark down of a desk he is selling for $100.00 with a marked down dollar amount of $31.00. What percentage would he come up with? 3.7% 15% 17% 28% 31% 17) What is the cost at retail of a product that sells for $400.00 and has a markdown percent of 40%? $120.00 $180.00 $240.00 $300.00 $360.00 18) Wal-Marts buying office just purchased leather belts for $30.00 each. They want a 20% markup at retail on the belts. What retail price should they charge? $35.00 $36.50 $37.50 $39.00 The price cannot be determined. 21) Craftsman tools sold by Sears is an example of: an individual brand a licensed brand a manufacturers brand a family brand a dealer brand 22) Toilet paper is an example of which of the following types of products? impulse heterogeneous staple emergency specialty 23) A wholesaler that carries a wide variety of non-perishable items such as furniture, hardware, electronics, etc. is called a rack jobber specialty wholesaler single-line wholesaler limited-function wholesaler general merchandise wholesaler 24) Price fixing falls under which act? Lanham Act Sherman Act Robinson-Patman Act Unfair Trade Practice Act Magnuson-Moss Act 25) What functions or activities do wholesalers provide? store inventory supply capital reduced credit risk provide market information All of the above
Posted on: Mon, 05 Jan 2015 17:15:56 +0000
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