3 Tips for Spending Smarter on Promotional Products Written by: David Schaaf Advertising, in any format, is an investment in your business. Like any investment, it is imperative to see a return to make the investment worthwhile. In order to get the strongest return on that investment, it takes smart planning and maybe some friendly advice. With that in mind, here are three tips for squeezing every last ounce of value out of your promotional products. Don’t just give them away Simply handing out promotional products to anyone or everyone who asks isn’t the always the best idea. Get more from your promotional products by making the recipient “earn” it. Give them out in exchange for contact information, completing a survey or anything else that moves them to the next step in your sales funnel. This makes it much easier to track ROI and makes the encounter more memorable. Know your audience Relevancy and usefulness are two powerful drivers of a successful promotional product. By integrating a promotional product into the lifestyle or daily routine of someone in your target audience can help you eliminate waste. Understanding what they like and want can improve the response rate of your promotion. The Company Store If your organization has multiple locations or multiple buyers of your promotional products, consolidating orders into a company store, typically a website, is a smart investment. A company store eliminates redundant set up fees and helps you take advantage of volume discounts. Channeling these purchases through one portal allows you better track your budget and manage your supply chain. Throwing money at something and crossing your fingers is the quickest way to waste your advertising budget. While one of the most effective forms of advertising, promotional products without a plan are nothing but junk to you and the people you give them to. Like any advertising investment, you need a clear objective, definitive target audience and measurable outcome to make it worthwhile.
Posted on: Wed, 12 Jun 2013 03:04:35 +0000
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