4 ROI-Driven Facebook Retargeting Tactics - great tips here by the fab folks at AgoraPulse! Have you tried retargeting yet? Get this: retargeted prospects are 70% more likely to convert. Love that! (Retargeting or remarketing on Facebook is placing paid content in the news feeds of users who have visited your website.) How Retargeting Works - heres a more expanded description from AgoraPulse: If you’ve ever abandoned your shopping cart online, or visited a specific product page, or otherwise indicated that you’re interested in buying what a site has to offer, you’ve probably been retargeted. You were served ads. Highly targeted ads. All over the web, you saw the jacket you nearly bought. The same style, the same color, the same brand. It’s like they knew you almost checked out with it. And that’s because they did know. With retargeting, marketers can leverage cookies – data most sites collect – to discover what pages you visited and determine if you left without converting. Some of those pages – usually ones that signal buying intent – will trigger a retargeting campaign that pursues you with ads until you convert or the campaign runs its course. Unsurprisingly, it works. === P.S. This is a *link* post so you should be able to save it on desktop or mobile. (Tap/click the little gray arrow in the top right of this post and select Save. To access your saved items, look for the bookmark in the left hand column of your news feed). P.P.S. Please do share this post with your friends/fans. However, because this is a link post, if you wish to also share the narrative here, youll need to copy and paste it. :p Thanks! #FacebookAds #FacebookMarketing #FacebookTips
Posted on: Mon, 06 Oct 2014 20:31:35 +0000
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