6. Incredible Hulk – Be adaptive. Just like Professor Banner, transforming from the genius scientist into the mighty Hulk, in the business world, an entrepreneur can vary the tactics and be flexible in his or her decisions. In 1984, Frederick W. Smith, the founder and CEO of FedEx, introduced an electronic delivery service, Zapmail, that was so unsuccessful that it cost the company nearly $350 million over two years. Realizing his own mistake, Smith abandoned Zapmail. Instead, he refocused the company’s energy on its core delivery business. And today, it’s a prosperous, multimillion-dollar corporation.
Posted on: Thu, 18 Jul 2013 08:52:42 +0000
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