60 Minutes piece on ISIS - interesting from a propaganda perspective - though considering the last four months not sure you need the play book. 1. The crisis The reporting of a crisis which negotiations appear unable to resolve. Politicians, while calling for diplomacy, warn of military retaliation. The media reports this as “We’re on the brink of war”, or “War is inevitable”, etc. 2. The demonisation of the enemy’s leader Comparing the leader with Hitler is a good start because of the instant images that Hitler’s name provokes. 3. The demonisation of the enemy as individuals. For example, to suggest the enemy is insane. 4. Atrocities Even making up stories to whip up and strengthen emotional reactions.
Posted on: Mon, 22 Sep 2014 00:35:36 +0000
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