7-Eleven is continuing to pull out all of its mobile bells and whistles this summer with a multichannel campaign that is aimed at driving in-store traffic for its 7-Eleven Day this week. The convenience store chain is using a combination of SMS, mobile Web, social media and mobile advertising to get the word out about the campaign. In particular, video is also playing a big role for 7-Eleven this year.
Posted on: Wed, 10 Jul 2013 11:49:59 +0000
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