A&R Rep stands for “Artist and Repertoire Representative.” - TopicsExpress

A&R Rep stands for “Artist and Repertoire Representative.” They essentially serve as the middle man between you and the record label that they are representing. They search for new talent, hand them over to the record label, and eventually manage and promote the artist if they do end up signing. It is crucial that you contact these people and grab their attention with your Press Kit, mixtape, YouTube videos, website etc. That is why you must be confident in yourself and everything you have done up until then because they have to believe in you too. Contact and impress the A&R reps and you will have won half the battle! (:

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