A key marketing strategy is the segmentation of the market into parts that the company can analyze. Since customers have different characteristics and various needs, it makes sense to group similar customers together. These groups have common characteristics and needs. The rationale behind implementing such a marketing strategy is that the company can better satisfy the needs of segments of similar customers. It can design slightly different products for different segments and match promotion to the customers. By better satisfying the needs of each segment, the company achieves higher performance.
Posted on: Wed, 06 Aug 2014 02:47:51 +0000