A new year, a new job position at the RAG: Richmond Art Gallery Association Marketing and Social Media Consultant Job Description The Richmond Art Gallery, the only public gallery in Richmond, British Columbia, is a municipal gallery supported by the Richmond Art Gallery Association, an independent, non-profit society. The Gallery’s mandate is to exhibit, preserve and promote contemporary visual arts and provide exhibition-related programming. Through its exhibitions, publications, educational programming, collections, and significant partnerships, the Gallery is dedicated to promoting dialogue among diverse communities on challenging ideas and issues of today as expressed through local, national and international contemporary art. Reporting to the Gallery Director, the Marketing and Social Media Consultant is a short-term contracted position funded by the BC Arts Council. The Consultant will assist the Director and staff in evaluating the Gallery’s current marketing operations and social media presence to enhance its visibility and promote increased attendance, membership and donations. The Consultant will complete research and analysis of the highest professional quality and communicate recommendations and findings in the form of written reports, visuals, and presentations. Responsibilities: • Evaluate the Gallery’s current marketing collateral and publications, both printed and web based • Develop a strategic marketing and social media plan for the Gallery, including strategies for increasing membership, exhibition and program attendance. • Advise on the coordination, preparation, and dissemination of print and digital content across various platforms consistent with institutional mission and excellence to further the Gallery’s position as a cultural leader • Research and collect information on media outlets, new audiences and marketing opportunities • Provide marketing and promotion support, including creating, updating and maintaining contact lists, and patron management. • Make recommendations to the Director on budget needs relating to marketing activities • Ensure successful promotion and marketing of all Gallery exhibitions and programs with the goal of increasing the volume and diversity of physical and online audiences and supporters Qualifications: • Post-secondary education in public administration, business administration, marketing, communications or related experience; non-profit arts marketing background preferred • 3+ years professional work experience • Experience dealing with media • Experience coordinating online and social media content • Strong organizational and time management skills; able to manage multiple tasks and competing priorities within short timelines. • Ability to work independently and with a team • Excellent writing and communications skills Salary: $35 hour on contract for a total of 350 hours Hours of Work: 14 – 20 hours a week between February – July 2015 (flexible) The consultant will work both from a home office (responsible for maintaining own internet and computing equipment), and from the Gallery, as needed. How to Apply: Send cover letter and resume by email by January 23 to: Rachel Rosenfield Lafo Director Richmond Art Gallery [email protected] richmondartgallery.org We thank all applicants, but advise that only those considered for an interview will be contacted.
Posted on: Wed, 07 Jan 2015 18:06:28 +0000