ACTION = RESULTS! On August 19, RVA #GoodCookie Gayle Maddox Kelly learned from her husband Mike that Joe Maddon, the manager of the Tampa Bay Rays, wears a t-shirt from a different charity/non-profit during each of his post-game press conferences and posts a picture and a little bit about the charity on Twitter. On September 5, she took action, sending him a package containing cookies, a newly designed Cookies for Kids Cancer t-shirt and a brochure. On September 27, THIS happened! One of the things we in RVA are so proud of its that our strategic efforts go way beyond raising money at our bake sales. Our event photos [with big bold logos and signage] help with Cookies for Kids Cancer national branding, and our media efforts [like this one by Gayle of PadillaCRT and all the years of event coverage by Cameron McPherson and The Hodges Partnership] help raise awareness for the nonprofit and, most importantly, of the need for research money. Good work, Gayle!
Posted on: Mon, 29 Sep 2014 18:57:07 +0000
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