AS AN EX-AD EXEC FOR THIRTY-PLUS YEARS, I LEARNED A LONG TIME AGO - TopicsExpress

AS AN EX-AD EXEC FOR THIRTY-PLUS YEARS, I LEARNED A LONG TIME AGO THAT AN AD THAT CAN WORK IN ONE COUNTRY OR REGION OF THE WORLD MAY NOT DO AS WELL IN ANOTHER. YOU NEED TO BE SENSITIVE TO LOCAL MORES, ATTITUDES, CULTURE, LANGUAGE, ETC. SO WHEN I SAW THIS AD CURRENTLY RUNNING IN THE UK, I WAS IMPRESSED WITH ITS PRODUCTION VALUES AND MOVING MESSAGE ABOUT THE TRUE SPIRIT OF CHRISTMAS. I WAS THEN SURPRISED TO LEARN THAT THE AD IS EXTREMELY CONTROVERSIAL IN THE UK. WOULD ANYONE, ESPECIALLY OUR BRITISH FRIENDS, LIKE TO WEIGH IN ON THIS? NONETHELESS, IT IS A BEAUTIFULLY MOVING VIDEO...

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