Aamirs PK Becomes Highest Grosser of 2014; Beats Kick and Chennai Express PK, also called as Peekay, has maintained a momentum at the overseas box office as well. The film, helmed by Rajkumar Hirani, has shattered the records of Shah Rukh Khans Happy New Year and Chennai Express in overseas market. After making its mark in India, the film has become highest grosser at the overseas box office as well. And simultaneously it crossed the ₹100 crore mark at the overseas box office as well. In the highest grosser list, PK has grabbed the fourth position, pushing Chennai Express and Happy New Year to fifth and sixth positions, respectively. The film has grossed 1.5 million pounds (₹15.17 crore) from the UK-Ireland box office by second weekend. At the UK box office, PK is the ninth highest grosser. From the Gulf region, the film minted 12.69 million AED (₹22.01 crore) by second weekend. The performance of the film is good in Australia and New Zealand box offices, where Bollywood films dont fare well. From Australian box office, the film earned A$1.6 million (₹8.29 crore) within 10 days, while from New Zealand box office, the film raked in NZ$ 0.4 million (₹2.06 crore) The film is set to overtake the box office earnings of Dhoom 3 at Australian collection centres and take the top spot. The collections from the US-Canada and UAE-GCC have not been updated. Meanwhile, Amrita Pandey, the VP and Head of Marketing and Distribution of Disney India, said that the distribution strategy worked in the favour of the film. The film has performed phenomenally well - and is now the highest grossing Hindi film ever in its first week in India, North America, Australia and many more. Most importantly, the movie has seen an unprecedented growth trajectory. The occupancy rates in most theatres all over have been very encouraging. We look forward to a long theatrical run for the movie! he told IANS. The film, which released on Aamirs lucky date, ie on 19 December, also features Anushka Sharma in female lead. Sushant Singh Rajput, Boman Irani and Sanjay Dutt are in supporting roles
Posted on: Tue, 30 Dec 2014 15:52:39 +0000
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