According to Edison Research, 39 million people listened to a podcast in the last month, the highest number on record... Several top podcasters told me that their CPM (the cost to an advertiser per thousand impressions, a standard ad-industry unit) was between $20 and $45. Compare that to a typical radio CPM (roughly $1 to $18) or network TV ($5 to $20) or even a regular old web ad ($1 to $20), and the podcast wins.
Posted on: Sun, 02 Nov 2014 13:43:22 +0000
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