Ad-mania by Insight - Marketing Conclave of IIM-Ahmedabad & Niche - The marketing Club of IIM Ahmedabad Entry#25 Institute: Symbiosis Institute of International Business Team Name: Topic: Social Service God created humans as the supreme but complex form of living beings. Each organ unique and significant in its own way. Life cannot go on even if a single organ fails to perform its best. But various factors affect these significant organs reducing their lifespan. Organ Donation is one of the most precious gifts one can give. Our ad promotes and supports cadaveric organ donation and aims at acknowledging those super-heroes who lived beyond their lives. Our ad starts with depicting a happy and healthy life of an ordinary boy. But, fate played its game and turns the normalcy into tragedy. But, thanks to our hero, the heart donor, the boy gets a second chance at life. We emphasized on the fact that organ donation is a divine act, which goes beyond the boundaries of religion, language and community. We tried to bring awareness on the fact that one donor can save lives of up to 25 people. People have a notion that organ donation is against their religion or against their God. But, in reality, God preaches humanity and there is no higher form of humanity than gifting a person with a new life. We have also tried to convey the message to donate organs for a cause and not for money. Be a hero not a businessman. Through this ad, we urge each and every individual to have a positive outlook towards organ donation and think about the mighty change it can bring in a person’s life. All we have to do is take a step forward and sign up for organ donation program. Be the ray of hope in someone’s life. https://youtube/watch?v=wYP2ruKywLE
Posted on: Sat, 30 Aug 2014 04:06:35 +0000
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