Alliances, Strategic Partnerships & Frequent Flyer Programmes Practice how to apply today’s marketing methods to make a difference to your airline’s future. This course is dedicated to those who yearn for new insights in how to use the latest marketing tools to create real success in the marketing environment today and tomorrow. How You Will Benefit See the real marketing challenges of tomorrow and how to face them Work with your assignment partners and your trainer to overcome the competition in a series of structured business games Become a more confident and capable marketing executive Designed for Airline marketing staff involved in Online Marketing FFP and Partnership Marketing specialists Those wishing to grasp the potential of modern Marketing to enhance their careers Course Content Health check: what’s right and wrong with airline marketing today Assignment 1: Apply what you have learnt to a “test carrier” Segmentation and choice: what customers to fight for and why Modern marketing tools: strengths, weaknesses and using them properly Online marketing strategy and tactics: what you need to know Assignment 3: Using an online approach to counter either a low cost competitor or a business class specialist Partnerships: What to want and what to look for Assignment 4: Partner evaluation exercise where assignment partners select their preferred challenge Assignment 5: Integrate one or more partners into your online strategy FFP: What to use it for and what not to use it for Assignment 6: Integrate your FFP into your marketing strategy CRM: How to make it all fit together The marketing plan: what, when and why Assignment 7: Prepare and present your plan to a panel of judges DHAEWOOD AVIATION BUSINESS SCHOOL, 30,LAGOS-ABEOKUTA EXP.,CEMENT B/STOP, IKEJA,LAGOS 2348026272323,2348035050692,2348075726805,2347025016495 dhaewoodaviation3@gmail,dhaewoodaviation2@yahoo AVIATION INTERNATIONAL PROFESSIONAL EXAMS & CERTIFICATION COURSES/PROGRAMS,RECOGNISED BY ALL AIRLINES WORLDWIDE,WITH ANY OF THESE CERTIFICATION YOU ARE SURE TO GET AIRLINES JOBS FAST.*Airline Cabin Crew Training,Airline Call Center Training,Airline Customer Service,Airline Finance and Accounting Management,Airline Marketing,Airline Revenue Management,Airport Customer Service,Airport Operations,Cargo Customer Service,Cargo Marketing,Introduction to Air Transportation,Introduction to the Airline Industry,IATA Global Distribution Systems Fares and Ticketing Course,IATA Travel and Tourism Training-Travel AgentsMarketing Course,IATA Travel and Tourism Training Programme-Level 3:Stepping into Management, ,IATA/UFTAA Travel and Tourism Training Programme-Level 1:Foundation. DHAEWOOD AVIATION BUSINESS SCHOOL,30 LAGOS-ABEOKUTA EXP.CEMENT B/STOP, IKEJA LAGOS. 08026272323,08035050692,08075726805 , tinyurl/2dhhfaa , info@dhaewoodgroup, log on to tinyurl/2dhhfaa IATA/UFTAA Travel and Tourism Training Programme-Level 2:Consultant,IATA/FIATA Air Cargo Rating,IATA/FIATA Cargo English,IATA/FIATA Cargo Introductory Course,IATA/FIATA Dangerous Goods Regulations (DGR)-Initial,IATA/FIATA Dangerous Goods Regulations (DGR)-Recurrent,Live Animals Regulations(Distance Learning),LOCAL CERTIFICATION COURSES:AIR TRANSPORT ESSENTIALS,AIRLINE COMPUTER RESERVATION SYSTEM,AIR TRANSPORT ESSENTIALS + AIRLINE COMPUTER RESERVATION,AIRLINE TICKETING + AIRLINE COMPUTER RESERVATION,Tourism MANAGEMENT,Hotel Management,Travel Agency Management,Airline Customer Service,AIRLINE CARGO HANDLING & OPERATIONS- Clearing and Forwarding (Freight Forwarding),AIRLINE STUDIES/AVIATION STUDIES/AIR TRANSPORT STUDIES,SHIPPING,PORTS & MARITIME STUDIES, Shipping/Export Management,Transport Management (SELF STUDY),CABIN CREW (AIR HOSTESS),DHAEWOOD DIPLOMA IN CABIN CREW,PILOTING (THEORETICAL CLASS IN NIGERIA),PILOTING (PRACTICAL FLYING ABROAD),Aeronautical Engineering-Leading to practical training Abroad,Piloting (Ground School)-Leading to flight Training Abroad,Aircraft Maintenance engineering-Leading to practical Training Abroad. 5% DISCOUNT ON ANY FEE, IF YOU ARE PAYING ONCE,2.5% DISCOUNT ON ANY FEE, IF YOU ARE PAYING TWICE within 30 days.
Posted on: Mon, 30 Jun 2014 12:12:07 +0000
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