An Anti-Counterfeiting and Piracy Strategy: Making sure that your IP is properly registered and recorded is only one component of a successful anti-counterfeiting and, piracy strategy. You also need a formal anti-counterfeiting and, piracy plan. Although there are trade associations and government agencies involved in this fight, the ultimate responsibility for protecting your brands and trademarks is yours. Brands and trademarks are among your most valuable assets—a formal plan, as important as any business plan or new product specifications should be developed. The need for a plan is even more acute if there are significant health and safety risks associated with the products you manufacture. While it is bad to lose sales and market share, it is another thing entirely to have your brand name used in connection with a fire or loss of life. Unfortunately, there is no off-the-shelf solution to your company’s anti-counterfeiting strategy needs. Every company is unique, and each company’s anti-counterfeiting program must be specifically tailored to its own particular requirements. The following sections provide some suggestions for building such a strategy.
Posted on: Tue, 19 Aug 2014 09:46:30 +0000
Trending Topics
Recently Viewed Topics
© 2015