An international animal welfare group has launched a campaign against the British luxury goods brand Burberry to stop it using real fur in its fashion collections. The campaign is being led by FOUR PAWS, an animal rights group that says it wants to raise awareness of the existence of fur farms where animals are killed in order to supply the fashion industry with fur. The campaign centres around a fox cub called Kimi, which currently lives on a fur farm in Finland but is likely to be slaughtered in November during the so-called “fur harvest”. “If the British public knew the horror of what goes on behind the scenes on Finnish fur farms that provide fur to companies like Burberry, they would be shocked. Our campaign to save Kimi aims to show them this by focusing in on the experiences of just one specific fox, Kimi, who is being farmed on one of these Finnish farms for his fur.” Finland’s lucrative fox fur industry accounts for almost half the millions of foxes bred every year for the fur trade. In 2010, Finland bred 1.8 million foxes for the industry, with China breeding 1.4 million. “Kimi is the beating heart of our campaign. He represents the 100 million animals killed for fashion every year around the world. The little fox lets us put a face to the living being behind the fur collar.
Posted on: Fri, 24 Oct 2014 01:46:29 +0000