An unfortunate marketing & sales #FAIL by the Hudsons Bay company. I find more and more large retailers lacking the psychology of human behaviour when it comes to fine print. My 5 TIPS to avoid these HUGE mistakes: 1. Make sure your signage applies to the actual product you are placing it over. 2. Adhesive signs or interactive signage is much more effective. 3. Instead of exclusions, always list INCLUSIONS. This allows the shopper to waste less time on browsing products not applicable to the sale. 4. Train your staff on the sale items, so that they are prepared to support the customer in their shopping experience. 5. If a mistake with signage is made, ALWAYS offer the discount listed in order to reward the customer for making the trip to your store in the first place.
Posted on: Mon, 28 Apr 2014 02:03:46 +0000
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