Are Retailers Shifting Fast Enough from Old School Media to New - TopicsExpress

Are Retailers Shifting Fast Enough from Old School Media to New Digital Marketing Opportunities? To better understand the investments in digital marketing channels, over 200 retail marketing decision makers were surveyed in a recent study conducted by Kelton and commissioned by RetailMeNot, Inc. The responses demonstrate retail marketers enthusiasm for current and future digital marketing promotions and how they can help drive sales. Here are just a few of the findings: - 75% believe that digital advertising delivers a higher ROI than traditional or offline advertising. - Yet digital marketing spend (51%) vs. offline spend (49%) is nearly equal. - 60% of retailers currently investing in at least one of these channels plan to de-emphasize one or more of them in the next 12 months: direct mail, print promotions, print advertising. retailmenot/corp/whitepapers?utm_source=emarketer&utm_medium=display&ch=displ&utm_campaign=q114&utm_term=fyi

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