As reported today in Publishers Marketplace: In another BEA-timed announcement, Target plans to pair with start-up Librify to offer some form of ebook club/subscription service, though an official launch is still several months off, USA Today reports. As a result, the details are opaque for now, with Target indicating they will reveal more this summer. The service will be targeted at women, especially young professionals and moms of the coveted Millennial generation. Target spokeswoman Erica Julkowski says, We are proud to partner with Librify to offer a differentiated experience, which focuses on social connectivity and book clubs. She adds, It is a great solution for bringing a digital book experience to the Target guests who have long enjoyed our Club Picks selections. Librify founder Joanna Stone Herman says there will be promotions and discounts for Target shoppers who arrive at librify through Targets website, and in-store displays will promote the partnership. Currently in beta, Librify positions itself as the book club for book lovers. Their current offer is to Choose a free eBook with trial membership. Then continue to receive member discounts and an eBook a month for one low price. They charge $8.99 a month, and provide a 10 to 20 percent discount on their catalog of approximately 500,000 ebooks. Librify also has a social platform around the ebooks, trying to provide a virtual book club experience. In January, Ingram Content Group Ventures announced an investment in Librify.
Posted on: Wed, 28 May 2014 11:12:06 +0000
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