BETA TEST It’s my new approach to respond to Internet Inquiries. What do you think? An Internet Customer, an Internet Shopper, you’re an Internet Shopper. Have you ever shopped for anything online? Take yourself out of the auto industry for just a moment. You go on Google; you compare the price, brands, and styles, and read customer reviews. It’s the same thing when a customer is looking for a car. In fact, 85% of all customers will go online before they even go to your store. Let’s say that you request a quote. You put in your personal information (name, number, address, etc.), year make and model and push send. That information is sent out to 10-15 dealerships to respond to that Internet lead. How are you going to respond to that Internet lead? The typical response, Auto Responders upon Auto Responders upon Auto Responders. It’s the same words from a CRM company. So how do separate yourself from the others? I believe it’s about going back to the basics, customer service. It’s the relationship you build with your customers and the experience with you Sales Staff, Service Advisors, Sales Managers, and making them apart of the family. youtu.be/G9W2f-VlxwU
Posted on: Fri, 23 Jan 2015 01:37:12 +0000