BOLT RENEWS WITH PUMA, by Alfons Juck, EME News HERZOGENAURACH (GER): Puma have renewed its endorsement contract with Jamaican sprinter Usain Bolt, informs usainbolt. The new deal will run through and beyond the Rio Olympic Games in 2016. Puma have been partnered with the multi World and Olympic champion since he was 16 years old. Bolt will be the focus of brand marketing communication for the German sportswear manufacturer. Bolt said, “PUMA has been with me since the very beginning. They recognised my talent at an early age and have supported me throughout, especially in the early years when I had some difficult times due to injuries. Their work and commitment to Jamaica is also very important to me. I have always been very happy to be a part of the PUMA family, I am proud to represent them and delighted to continue with them for the years ahead”. Puma’s CEO Bjoern Gulden explained, “Usain Bolt has been a partner of PUMA since he was sixteen years old. With our support, he grew from a young athlete with huge potential to a World and Olympic Champion, claiming the title of the World’s Fastest Man. We are very proud to extend our sponsorship contract with him because Usain is the perfect ambassador of the PUMA brand. He will play a crucial role in our future product concepts as well as brand communications leading towards the Olympic Games in Rio 2016 and beyond”. Puma has been partnered with the Jamaican Athletics Administrative Association and the Jamaican Olympic Association since 2002. They also sponsor high school track and field programmes in the country.
Posted on: Tue, 24 Sep 2013 20:05:21 +0000