Back in 1984, a Texas-based evangelist by the name of Michael Clegg believed he had a higher purpose. Steadfast in the notion that the world would be a better place if everyone were on Ecstasy, Clegg began to mass-market the relatively unknown party drug with frightening determination. Clegg formed a network of distributors that became known as the Texas Group. So successful was the Texas Group in their marketing that before long, Ecstasy was available at Dallas bars and convenience stores and even from 800 numbers. Heck, you could charge it to American Express. How did the Texas Group reap such success? By applying basic business marketing principles: The group evolved into a pyramid scheme that allowed distributors to get a cut of sales from other distributors they recruited.
Posted on: Sat, 23 Nov 2013 09:30:16 +0000
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