Best Marketing, the leading marketing news portal & event organizer in Estonia, would like to invite you to the annual Estonian marketing conference PASSWORD 2014 and the Estonian Marketing Achievements award gala. Dates: March 27th – 28th, 2014 Venue: Saku Suurhall, Paldiski maantee 104B, Tallinn, Estonia Special price for students (age 26 or younger) and professors/lecturers: 2 days of conference + award gala: 199 € + VAT (regular full price for other participants is 499 € + VAT). Password is the biggest marketing conference in the country with over 500 marketing specialists attending every year. The main International speakers (presenting in English) are the following: - Nick Meaney, Epagogix (UK). What can marketers learn from Hollywood? How to plan the success of new products? - Adhil Patel, TNS Global, Head of Thought Leadership (LAV). Using research to predict the success of new products and advertisements. - Nick Sohnemann, FutureCandy & Hamburg Media School (Germany). Innovations in marketing – technology trends which affect consumer behaviour and marketing. Google Glass presentation. - Joeri Van den Bergh (Belgium). Marketing to Future Generations: How Cool Brands Stay Hot. - Anna Crona, former Chief Marketing Officer, IKEA UK & Ireland. Insight-driven marketing. Lessons from IKEA. - Keynote speaker! Prof. Byron Sharp, author of the marketing bestseller „How Brands Grow“ (Australia). How to grow a brand? “How Brands Grow” is based on decades of research that has progressively uncovered scientific laws about buying and brand performance. This book is the first to present these laws in context, and explore their meaning and marketing applications. In order to benefit from this offer, please contact: silja@best-marketing or +372 53 079 151
Posted on: Wed, 12 Mar 2014 09:46:55 +0000
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