Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Heres what it takes to be the CEO of Me Inc. Its a new brand world. That cross-trainer youre wearing -- one look at the distinctive swoosh on the side tells everyone whos got you branded. That coffee travel mug youre carrying -- ah, youre a Starbucks woman! Your T-shirt with the distinctive Champion C on the sleeve, the blue jeans with the prominent Levis rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the makers symbol crafted into the end ... Youre branded, branded, branded, branded. Its time for me -- and you -- to take a lesson from the big brands, a lesson thats true for anyone whos interested in what it takes to stand out and prosper in the new world of work. Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. Its that simple -- and that hard. And that inescapable. Behemoth companies may take turns buying each other or acquiring every hot startup that catches their eye -- mergers in 1996 set records. Hollywood may be interested in only blockbusters and book publishers may want to put out only guaranteed best-sellers. But dont be fooled by all the frenzy at the humongous end of the size spectrum. Regards Joachim Pettersson (The Samurai Marketer)
Posted on: Mon, 24 Mar 2014 18:01:01 +0000
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