Big data and predictive analytics are not enough to match people. Visual clues are key, Tinder shows. They have 50 million active users worldwide swiping photo profiles left (dont like) and right (like). Analytics plays a role, of course, but swiping photo profiles are what users love. Every day Tinder process more than a billion swipes and more than 12 million matched. It is not known what percentage of Tinder matches actually generates anything else than a virtual match. But it doesnt matter, because Tinder’s engagement is staggering. Tinders 50 million users spend an average of 90 minutes per day swiping. That is a 9.4% share of disposable time (assuming that the average user spends 16 hours awake per day).
Posted on: Fri, 31 Oct 2014 16:40:53 +0000
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