Brand Mistakes to look out for: 1. There’s no definable brand. : The first big mistake of marketing is not having a brand at all. A brand can be defined as the visual elements (logo, company name, slogan or tagline, and colour palette) used to convey your company’s identity. It evokes a particular emotion, assures credibility, and serves as the first impression to your clientele. You know how important a first impression can be in life; you can’t afford to botch this! 2. Uses names or initials.: The rules for naming your boat don’t apply to naming your company. You want prominence, presence, and to stick in the minds of your most wanted consumers. Don’t waste the opportunity to create a brand name that can resonate with your offerings and target market.
Posted on: Tue, 23 Dec 2014 11:51:00 +0000
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