Brethren: As we all know, lodges are really small businesses. Therefore, business mobile marketing communications and lodge information methods have been in various computer stages. However, most lodges havent even considered its importance to lodge communications, visibility or image. Yet, in the business world, executives know that they must develop more mobile apps and more mobile web experiences for their customers. This is no different to what our lodges have to do for their members, especially the younger members who have grown up with modern technology. The proliferation and updating of smartphones and tablets is constantly changing our lives, methods of communication with our members, and our life styles. Lodge investments need to be made on how and what to display, as well as search and message based formats delivered on all mobile devices, including tablets, and not just on a lodge website. Therefore, lodges need to develop and implement programmes that will enhance member and potential member communications, and the overall image of lodges and Masonry. This means seeking more professional help, rather than just depending on a local lodge brother to jerry rig a system that is not closely monitored and constantly updated. Up to a few years ago, mobiles impact was basically identified by its function as a basic phone, but now its impossible to envision a world without smartphones and tablets each carrying different types of messages or formats. Apparently no other media methods are evolving at such a rapid pace, with opportunities to re-imagine the user experiences with lodges and Masonry. We are seeing an increased use of both methods with massive consumption of content on mobile devices which require more mobile web experiences. Although our lodges are not currently up to those businss standards, they need to be prepared to advance with technology or be left behind. Theres no middle of the road or sitting on the fence left. Like it or not, we see more and more of our brethren and potential candidates with their smartphones at lodge meetings, dinners, or events, checking whatever information they are seeking. This is common place in the 21st Century. We are seeing that our younger generation is an information seeking generation which doesnt expect to wait for an answer. It is a tech savvy generation which is the most advanced generation with the most modern tools that the world has produced. Thus, if we want to keep growing our lodges, we also need to use mobile communications and lodge visibility with modern methods. Its imperative to deliver the type of positive visible image, content, and technology that is expected in the 21st Century. Fraternally, John Loayza Assistant Grand Chancellor GL Leadership Committee Grand Lodge of Illinois, A.F. & A.M.
Posted on: Tue, 09 Sep 2014 17:36:10 +0000
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