But because todays advertising world is largely driven by - TopicsExpress

But because todays advertising world is largely driven by accolades and awards, many communication schools are churning out kids who think like creative directors, not kids who just love to write. Students are coming into the agency with their sights trained on one thing: being the one to come up with the one game-changing idea that puts them on the map. But what are the implications of hiring an entire generation of thinkers who cant do? theguardian/media-network/media-network-blog/2012/dec/04/lost-art-creative-copywriting-advertising

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