[CASE STUDY] WWF: All for bear A digital project focused on the problems of polar bears preservation. Allforbear aims to increase public awareness of issue. The website shows a virtual place where polar bears live surrounded by the sea. Each click on the blue sea will turn water into a floe of ice, which give bears more space to live. Each click generates a sharing link on social network like Facebook, Twitter, etc. The more people share the activity, the more donations are received by WWF. By "buying a bear", users can donate their support to the project. After reading this, turn your care into action by visiting allforbear/ and donate to help preserve the polar bear. CLIENT: WWF AGENCY: BBDO / Russia Location: Online
Posted on: Fri, 21 Jun 2013 03:58:49 +0000
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