COURT ATTENTION AT ALL COST. Barnum learned about courting attention to his favor. Any form of publicity would benefit his entertainment business, no matter if it were bad publicity. He promoted his shows of curiosities to audiences with all kinds of gimmicks. He would offer Free Music for Millions, but hire bad musicians, so the crowd would end up buying tickets to the show so they could avoid the bands. He planted articles in newspapers and even sent anonymous letters to keep his name in the limelight. Margaretha Zelle was able to use this law to make a name for herself as the mysterious exotic dancer Mata Hari. It was rumored she was from India and danced in private parties, in an Eastern manner never before seen in Europe. She would slowly discard her veils and sarongs for the most prominent people in Paris who came to see her. Many years later it would be discovered she was just a native of Holland and had worked for the Germans as a spy. Wisdom in a nutshell: • Surround your name with the sensational and the scandalous. • Create an air of mystery. • It is better to be attacked and slandered than ignored. • Make yourself appear larger than life. • Any sort of notoriety will bring you power.
Posted on: Fri, 23 Jan 2015 09:34:21 +0000
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