Common Online Video Marketing Mistakes Poor Website Placement Even if you’re working to a tight budget, video production isn’t cheap, so what’s the point in spending a vast sum of money producing a great video that people never see? I’ve lost count of how many times I’ve seen great videos embedded on website pages that people rarely visit and aren’t well-indexed, such as most deep-linked pages. Sure, online videos often have slightly different objectives from a marketing point of view and therefore, some videos might be better suited to pages other than the home page (an informative video on an ‘About Us’ page would be an example) but in most cases, it pays to place your video where most visitors will be looking; on the home page. How do you avoid this mistake? Simply embed your video where people are going to see it. You can use analytics data to see your most visited pages.
Posted on: Sat, 15 Jun 2013 05:20:00 +0000
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