Concept • Advertising: A briefly stated clear idea around which - TopicsExpress

Concept • Advertising: A briefly stated clear idea around which an ad or marketing campaign is organized. • Product development: A clear, detailed description of the attributes and benefits of a new product that addresses the needs of the targeted customers. • The reasoning behind an idea, strategy, or proposal with particular emphasis placed on the benefits brought on by that idea. Examples of concepts include the design for a new automobile or the pitch behind an advertising campaign.

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