Cool has come a long way, literally. In a 1973 essay called An - TopicsExpress



          

Cool has come a long way, literally. In a 1973 essay called An Aesthetic of the Cool, art historian Robert Farris Thompson traced the concept to the West African Yoruba idea of itutu—a quality of character denoting composure in the face of danger, as well as playfulness, humor, generosity, and conciliation. Forty years later, cool has a very different meaning! A thought provoking read on pop culture.
Posted on: Tue, 03 Dec 2013 12:04:17 +0000

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