Data and Creativity: Defining Your Data-Driven Social Campaign: - TopicsExpress

Data and Creativity: Defining Your Data-Driven Social Campaign: During the Data and Creativity: Defining Your Data-Driven Social Campaign session at The Social Shake-Up 2014, our panelists shared that while data helps evaluate ROI, it has never been good at representing subjectivity, which is what creativity is: a subjective description of an idea that aims to connect with an audience. Achieving yin-yang balance between data and creativity helps our social campaigns connect the ROI dots and our customers.

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