Dear All, DMSRetail the worlds leading Retail & Brand Capability Development Company (Organisers of The Retail Leaders Conference, Nigeria 2014) is organising a series of Retail & Brand Capability Development Workshops designed to support you in developing; · The right capacity towards generating more sales, profits and returns to stakeholders in your organisation · The right competencies in and capabilities of your personnel in building mutual value with customers · A high performance culture and efficient sales operation that will always keep you above the competition Venue: Sheraton Lagos Hotel, Ikeja Lagos NG. Strategic Retail Accounts Management Workshop 2 Days Who Should Attend: (Outline Attached) FMCGs, Other Manufacturing & Distribution & Representative Companies, GMs, SMs, Managers of Customer Marketing, Retail Business Development , Retail Account Management, Brand Management, Category Management, Marketing Product Development, Product Management, Trade and Customer Marketing Management, Marketing Research. Attendance of entire marketing and product team and anyone involved in retail account management is highly encouraged. Telecommunications GMs, SMs, Managers, Retail Business Development and Account Management Banks, Other Financial Institutions & Service Providers to Retail GMs, SMs, Managers, Retail & SME Business Development and Account Management Overview - Retailing in Nigeria Over the last decade, the Nigerian Retail environment has transformed both in terms of size, constituents and structure. · It is now the second largest in Africa and the new destination for the worlds renowned retailers. · With one of the largest country populations, an expanding middle class, stabilising political environment, 34% CAGR Growth of Retail in the last 5 years, more investments (local and foreign) is coming into the sector. · Leading Retail chains are getting serious about Nigeria. · The Nigerian Retail Space is set for a major, continuing and accelerating transformation. Biggest Challenge: · Retail account management capability is not keeping pace with the rate of growth in the market. · This trend is set to worsen as the main players in the market get bigger, more powerful and more demanding. · The Organisation that will thrive in the future will need to develop very strong capabilities in o Understanding the retail & brand business o Consumer behaviour & preferences o Relationship building o Consumer value creation o Capacity development & management Our Solution: DMSRetail West Africa have synthesized a 2-day capability development training workshop that will build competences and enhance performance in Retail Account Management - Strategic Retail Accounts Management that we highly suggest you and your team should attend The Workshop seeks to provide answers the following questions: · How can Retail Account Managers Move from the traditional transactional relationship with Retailers to a value-partner relationship? · How can Retail Account Managers support Retailers to bring in more Customers, bring Customers back and increase the size/value of Customers baskets? · How can Retail Account Managers position themselves to be better category champions, building value for the whole category? · How can Retail Account Managers get the tools, methods and systems that he need to succeed? What Participants Will Gain: The program is design to help Retail Account Managers · Develop a total competency in understanding the issues and challenges of retail account management, · Develop a better understanding of the retail industry that leads to Change in mind-set and love for retail · Move from the traditional transactional relationship with Retailers to a value-partner relationship · Discover the hidden opportunities through focused analysis of key retail metrics to increase yield from the relationship · Articulate solutions/products/services for maximum impact and validated benefits to retailers · Understand the profile of a Successful Strategic Retail Account Manager · Gain exceptional relationship management strategies for value creation · Sell more to retailers more often · Know how to become better category champions, building value for the whole category · Utilise tools, methods and systems received to excel in retail account management Workshop Investment Fee: N215, 100 (Individual) & N197, 100 (per person for a group of 3 or more) Payment Details Please all payments to: Bank: Enterprise Bank Limited Account Name: DMSRetail West Africa Limited Account Number: 120 103 8968 Bank: First City Monument Bank Plc. Account Name: DMSRetail West Africa Limited Account Number: 217 356 4021 Class size is limited. Book your place NOW! For more information on any of the up-coming workshops, other available Workshops and In-plant training opportunities; Call: Yemi Otulana - +234 816 616 0798 Oseh Aigbogun +234 816 621 4457 Susan Enweremibe - +234 703 219 4452 Email: training@dmsretailwestafrica All the Success For: DMSRetail West Africa Joseph Ebata President, DMSRetail West Africa Organisers, The Retail Leaders Conference (Nigeria 2014) +234 803 343 4776, +234 805 802 1077 jebata@dmaretailwestafrica dmsretailwestafrica NB WHAT SOME OF THE ATTENDEES SAID ABOUT OUR WORKSHOPS I love the DMSRetail presentation model. It was a very good refresher course on sales. --- Nneka Okpala, (Head Segment Banking, ENTERPRISE BANK LIMITED) Rich, current and relevant content/materials. It was very practical with a perfect blend with real life situation and challenges in today business. ---Tony Iloh, (Head, Retail Strategy & Rollout, ETISALAT NIGERIA) The workshop material content is rich and full of practical details. Good for managing a retail outlet chain --- Owoada Bamidele, (National Sales Manager, VITAFOAM) Content was concise and well researched --- Oladiran Olayemi, (Marketing Manager, EVANS MEDICAL PLC) Information & Clarity received has helped to better define objectives & expectations in a retail business --- Adenike Ogunlesi, (Owner/CRO, Ruff & Tumble It is very informative. The course is very analytical; therefore results in ones organization can be measured and evaluated. --- Modupe Ogunlesi, (Owner/CEO ADAM & EVE SHOP) The Workshop brought clarity on a lot of issues Im facing and also ways to start the implementation of the principles taught --- Omobowale Biobaku, (Owner/CEO, Mobos Fashion) Great exposure to international retail perspectives, very interactive, offers practical solutions to retail challenges. Recommended to retail practitioners who desires exceptional performance --- Michael Eze, SC (National Sales Manager, POLO LIMITED) I like the preparation and the ideas/concepts that were explained in detail by experienced trainers. ---Samuel Ejeh, (Owner/CEO GROCERY BAZAAR) The materials and presenters were very straight forward, knowledgeable and comprehensive. --- Iyobo Innih. (Group Executive Director, NOSAK GROUP /CCD SUPERSTORES) The workshop was engaging, eye opening and scientific in approach. --- Stanley Uzeoechina. (General Manager, SLOT SYSTEMS) The materials are very relevant to challenges facing modern retailing and Shopper interface. It will help to build a team of competent staffs that guarantees retention of profitable customers and shoppers for the business sustainable growth. --- Laniyan Dayo, (Head of Sales, LORNA NIGERIA LIMITED) The Workshop was quite educative, interactive, and directional with an experienced Trainer, who is quite knowledgeable and a good communicator. Easily pass down information with a good response feedback. --- Geth A. Okoli (Head, Human Resources and Admin Manager, MONTAIGNE LIMITED) I learnt a lot of strategies that I had never imagined and the importance of customer service to retail business --- Pauline Itegboje (Owner/CEO E2 SUPERMARKET) It doesnt feel tedious, and the facilitators are very patient and quiet knowledgeable. --- Okechukwu Nonyelum (Merchandise Planner, KONGA.COM) I am really interested in retail, and the course has been tailored to suit different industries. DMSRetail is the way to go. --- Umezurike J.C, (LTC/JWT ADVERTISING) Highly educative & Interactive Class. Trainer is well versed and carried everyone along. - --Lola Olaniun (Head, Training and Customer Service Manager, MONTAIGNE LIMITED) It was an interesting and knowledge revealing workshop. It is highly recommended for FMCGS and other organization to help improve sales and deplete their inventory. --- Gloria Osayomore (Senior Manager - Marketing & Sales Support (FMCG), 3DIM) The workshop is very practical and application covers all areas. Every topic was very well explained, fun, and interesting. Understanding how to effectively use the balance score card to translate strategy into action, communicate strategy into action, measure and monitor KPIs. --- Nkechi Amadi (Retail Manager, ETISALAT NIGERIA)
Posted on: Mon, 18 Aug 2014 10:24:11 +0000
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