December was busy ! Campaign I directed for Nike with - TopicsExpress



          

December was busy ! Campaign I directed for Nike with Blackstudios.se ( prod.co.) Statue.se, illustrator Mcbess and agency AKQA. The 100,000 most active Nike+ members received a personalized animation for the new year 2015. Each of the 100.000 films are created using location, weather, activity and individual Nike+ movement data. Meaning a runner from Toronto would receive a completely different film to an NTC user in New York. news.nike/news/can-you-outdo-your-year-with-nike In addition to the personalized films for members, we created additional films honoring the achievements of four key cities and North America as a whole. One of the films: youtu.be/lKU6ueDwzic
Posted on: Thu, 01 Jan 2015 21:25:59 +0000

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