Did you ever think that maybe we are the problem and not the client? Getting started in a gym seems easy to us because we live in that world, but from the outside maybe we have created barriers that make it extremely difficult for a potential person to get through our door. Many gyms dont use any type of extended trial period allowing the client to sample and get involved before committing. Is it reasonable to expect someone to commit after only one experience? We also run ads featuring ripped athletes that are guaranteed to scare the hell out of any average Joe. These people in the ads arent role models, they are the enemy to the deconditioned person who just wants to slip in and get going. We then throw the person into the mix too early. he cant move, cant keep up, but there he is in the middle of a big group his first week. It is scary to contemplate, but maybe we are a big part of the problem and not the solution we think we are.
Posted on: Tue, 29 Apr 2014 15:15:28 +0000
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