Direct selling is one of the oldest, most traditional forms of selling globally, involving a direct interaction between the seller and the buyer. The direct selling industry in India is estimated to be INR 72 billion (2012-13), and forms only around 0.4 per cent of the total retail sales. This is far lower than other comparable economies (one-half of China and one-tenth of Malaysia). With growth in consumer markets and increase in its penetration to globally comparable levels, the industry has the potential to reach a size of INR 645 billion by 2025. FICCI and KPMG in India release a report Direct selling which provides insights and actionable recommendations for putting together a conducive legal environment for the industry. bit.ly/direct-selling-india
Posted on: Fri, 05 Dec 2014 08:19:47 +0000
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